Helen Stallard

PR | Marketing | Management

Imagine Bamboo, Imagineer

Birmingham Contemporary Music Group

Tappin' In, Birmingham 2022 Festival

Bridge, Imagineer

Services

Helen Stallard is an independent communications and management consultant for arts and culture, based in Birmingham.

Helen Stallard works with organisations across the cultural sector, including visual arts, performing arts, classical music, literature and community arts. She has a particular interest in festivals and outdoor arts.

Specialist services and expertise include:

  • Marketing management
  • Marketing & PR for festivals and outdoor arts
  • Website management
  • Press and PR campaigns
  • Communications consultancy
  • Editorial services and copywriting
  • Strategic management
  • Mentoring and coaching

About

Since 2005, Helen Stallard has provided effective communications and management support to the arts and cultural sector.

Helen Stallard provides a bespoke service to each client, always looking for a practical, efficient and cost-effective approach. She has over twenty years experience in the cultural sector, and holds the Chartered Institute of Marketing Post-Graduate Diploma in Marketing.

As well as delivering marketing and communications support to cultural organisations, she also supports young arts professionals with mentoring and professional development.

Helen is a trained Coach (Guildhall School of Music and Drama) and qualified yoga teacher (FRYOG). These experiences often feed into her work, helping clients with work anxieties and mental wellbeing.

Helen is also co-director of art fabricator Plane Structure www.plane-structure.co.uk

Helen is keenly interested in gardening and food production, and is studying for the RHS Certificate in Horticulture. Visit www.notesfromthevegpatch.com to find out more.

Projects

Recent projects include:

Festivals and Outdoor Arts

Birmingham 2022 Festival: Brochure editor for the Birmingham 2022 Festival, as part of the Birmingham 2022 Commonwealth Games (2021-2022)

Liverpool City Region Combined Authority / Imagineer – Imagine Bamboo: Marketing and communications management for international outdoor arts and engineering project (2021-2023)

Steph Ridings/Lou Lomas – Tappin’ In: Marketing management for mass community participation dance project, part of Birmingham International Dance Festival (2021-2022)

Black Country Touring – What’s In Store: PR consultancy for community-centered free arts festivals in Black Country high streets (2022)

Imagineer – Bridge: Marketing and communications management for large-scale outdoor arts and engineering project (2019-2021)

Culture Central – Birmingham Weekender: Marketing and communications manager for Birmingham’s biggest arts festival. (2013, 2015, 2017, 2019)

Birmingham 2022 Commonwealth Games Handover: Communications consultant (2018)

Imagineer – Festival of Imagineers: Marketing and communications management for outdoor arts festival (2016, 2018)

University of Birmingham  – Arts and Science Festival: PR Consultant (2016, 2017-18)

Birmingham Repertory Theatre – ON THE EDGE Festival: Marketing and communications management (2016)

Open Theatre Company & Arts Council England: Marketing co-ordinator for Is That All There Is?, sector-level conference addressing work with young people with learning difficulties (2016)

Birmingham Conservatoire – Frontiers Festival: PR consultant (2013-2014)

The Cultural Olympiad and London 2012 Festival – Arts Council England: PR Consultant (2011-2012)

Dancefest – 12 Moves: Marketing and PR management for large-scale community dance programme (2011-2012)

 

Visual Arts

Birmingham Museums Trust: PR consultant (2022, 2023)

Inspirate: PR consultancy for Where is home? project (2022)

Worcestershire Museums Trust: Marketing consultant (2021)

DASH: PR consultant (2021-2023)

New Art West Midlands: PR consultant (2015-2018)

Ikon Gallery, Birmingham: Press Manager (2009-2014)

 

Music and performance

Ex Cathedra: Marketing and PR management (2022+)

Theatre by the Lake, Keswick: Brochure editor (2022-2023)

University of Birmingham Concerts: PR consultant (2019+)

Liz Dilnot-Johnson: Marketing consultancy and website development (2020)

Orchestra of the Swan: PR consultant (2019-2020)

Birmingham Contemporary Music Group: PR consultant (2014+)

 

Strategic consultancy and mentoring

Black Country Touring: Organisational consultancy (2024) and mentoring (2022)

Imagineer: Lead communications consultant (2023-2024)

University of Birmingham Public Engagement – The Exchange: Marketing and communications consultancy (2021-2023)

Cheltenham Jazz Festival / Jerwood Futures Programme: Mentoring (2022-2023)

Transforming Narratives – Culture Central: Marketing and communications management (2019-2022)

The Hive: Marketing Consultancy (2020)

STEAMhouse – Birmingham City University: Communications and research consultant (2020)

Theatre Absolute: Audience development consultant (2019-2022)

Surge Forward: Organisational development and PR (2020)

The People’s Orchestra: Marketing planning consultancy (2020)

Royal Shakespeare Company: Communications consultant and PR for opening of The Play’s The Thing, an exhibition devoted to the making of Shakespeare (2015-2018)

Arts Connect: Communications consultant (2016)

 

Digital

Imagineer Productions: Website development (2021)

Theatre Absolute: Digital consultant (2020)

 

Accreditation

RHS Level 2 Certificate in Horticulture (studying 2022-2024)

Certificate in Core Skills in Mentoring and Coaching – Guildhall School of Music and Drama (2021)

Diploma in Yoga Teacher Training (200 hours) – FRYOG (2015)

Social Entrepreneurship – University of Oxford (2014)

Clore Leadership Programme – CEO-Chair Training (2013)

Learning to Look at Modern Art – University of Oxford (2012)

Chartered Marketer (2011)

CIM Postgraduate Diploma in Marketing (2010)

 

Trusteeships

Grand Union: Trustee (2013-2022) 

Dancefest: Chair and Trustee (2010-2017)