Helen Stallard

PR | Marketing | Management

Birmingham Weekender

Birmingham Contemporary Music Group

Imagineer Productions



Helen Stallard is an independent communications and management consultant for arts and culture, based in Birmingham.

Helen Stallard works with organisations across the cultural sector, including visual arts, performing arts, classical music, literature and community arts. She has a particular interest in festivals and outdoor arts.

Specialist services and expertise include:

  • Marketing management
  • Marketing & PR for festivals and outdoor arts
  • Website management
  • Proactive press and PR campaigns
  • Communications consultancy
  • Project management
  • Editorial services and copywriting
  • Reactive press planning
  • Strategic management
  • Mentoring and coaching


Since 2005, Helen Stallard has provided effective communications and management support to the arts and cultural sector.

Helen Stallard provides a bespoke service to each client, always striving for a practical, efficient and cost-effective approach. By specialising solely in arts and culture, she is able to respond knowledgeably to the specific needs of cultural organisations, their audiences and stakeholders.

If needed, she is able to draw in expert support from an established network of specialists in the cultural sector.

She sits on the board of Grand Union, Birmingham, and is former Chair of Dancefest, the dance development organisation for Herefordshire and Worcestershire.

Helen is also co-director of art fabricator Plane Structure www.plane-structure.co.uk

Her other life is documented at www.notesfromthevegpatch.com


Recent projects include:

Festivals and Outdoor Arts

Birmingham 2022 Festival: Brochure editor for the Birmingham 2022 Festival, as part of the Birmingham 2022 Commonwealth Games (2021-2022)

Steph Ridings/Lou Lomas – Tappin’ In: Marketing management for mass community participation dance project, part of Birmingham International Dance Festival (2021-2022)

Imagineer Productions – Bridge: Marketing and communications management for large-scale outdoor arts and engineering project (2019-2021)

Birmingham Weekender – Culture Central: Marketing and communications manager for Birmingham’s biggest arts festival. (2013, 2015, 2017, 2019)

Birmingham 2022 Commonwealth Games Handover – Culture Central: Communications consultant (2018)

Imagineer Productions – Festival of Imagineers: Marketing and communications management for outdoor arts festival (2016, 2018)

University of Birmingham  – Arts and Science Festival: PR Consultant (2016, 2017-18)

ON THE EDGE Festival  – Birmingham Repertory Theatre: Marketing and communications management (2016)

Open Theatre Company & Arts Council England: Marketing co-ordinator for Is That All There Is?, sector-level conference addressing work with young people with learning difficulties (2016)

Frontiers Festival – Birmingham Conservatoire: PR consultant (2013-2014)

The Cultural Olympiad and London 2012 Festival – Arts Council England: PR Consultant (2011-2012)

12 Moves – Dancefest: Marketing and PR management for large-scale community dance programme (2011-2012)


Visual Arts

Worcestershire Museums Trust: Marketing consultant (2021)

DASH: PR consultant (2021)

New Art West Midlands: PR consultant (2015-2018)

Birmingham Museums Trust: PR consultant (2013-2015)

Ikon Gallery, Birmingham: Press Manager (2009-2014)


Music and performance

University of Birmingham Concerts: PR consultant (2019+)

Liz Dilnot-Johnson: Marketing consultancy and website development (2020)

Orchestra of the Swan: PR consultant (2019-2020)

Birmingham Contemporary Music Group: PR consultant (2014+)


Strategic consultancy and mentoring

University of Birmingham Public Engagement – The Exchange: Marketing and communications consultancy (2021-2022)

Transforming Narratives – Culture Central: Marketing and communications management (2019-2022)

The Hive: Marketing Consultancy (2020)

STEAMhouse – Birmingham City University: Communications and research consultant (2020)

Theatre Absolute: Audience development consultant (2019-2022)

Surge Forward: Organisational development and PR (2020)

The People’s Orchestra: Marketing planning consultancy (2020)

Royal Shakespeare Company: Communications consultant (2015-2018)

Arts Connect: Communications consultant (2016)


Imagineer Productions: Website development (2021)

Theatre Absolute: Digital consultant (2020)

Plane Structure: Website manager (2019+)



Certificate in Core Skills in Mentoring and Coaching – Guildhall School of Music and Drama (2021)

Social Entrepreneurship – University of Oxford (2014)

Clore Leadership Programme – CEO-Chair Training (2013)

Learning to Look at Modern Art – University of Oxford (2012)

Chartered Marketer (2011)

CIM Professional Diploma in Marketing (2010)



Grand Union: Trustee and part of team planning £3m capital development programme (2013-ongoing) 

Dancefest: Chair and Trustee (2010-2017)